B. who has left his mark in the field of advertising for the past 63 years. Y. The book 'BYP, VIP and Me', written by Vijay Padhe aka Baba, the head of Padhe Publicity, was released in a grand ceremony.'BYP, VIP and Me' was launched in the presence of dignitaries from the fields of advertising, acting and various fields at the Swatantra Veer Savarkar Auditorium at Shivaji Park, Dadar.